We believe that understanding trends isn’t just about keeping up; it’s about leading with intention. And this year, we’ve seen how powerful that can be.

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From numbers to impact

Numbers tell a powerful story, but it’s what they represent that matters most. This year, together, we achieved:

• 70 full days of research or 100,000+ minutes spent analyzing data and exploring trends to make smarter strategic decisions. 
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• 300,000+ trends analyzed, demonstrating the vast scope of insights available on our AI-powered strategic intelligence platform.
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• 500+ trend boards built, giving teams a clearer understanding of global developments and helping them zero in on what truly matters most to shape impactful strategies. 

These milestones reflect the value of collaboration, focus and innovation. It’s proof of what’s possible when we work toward a shared purpose.

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Tools that work as hard as you do

This year, we rolled out game-changing tools designed to simplify your workflows and focus on what matters most:

• AI Analyst transforms data into actionable insights by analyzing risks, opportunities, and industry impacts. It’s designed to answer your most pressing strategic questions quickly and effectively.

• Discover brings all your trend research into one place, allowing you to search, evaluate, and explore emerging topics with clarity. It provides instant access to any trend and makes it easier to act decisively on what matters.

• Improved News delivers real-time, premium-quality updates through customizable newsfeeds tailored to your unique needs, including localized insights starting with Spanish, keeping you informed without the noise.

Each update was designed to support you in making smarter strategic decisions about the future, empowering you to focus on what drives real results.

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Building a community of innovators and strategists

This year, we connected with over 1,000 professionals through webinars, events, and thought leadership content. One of the highlights this year was our End of Summer Event in September, bringing professionals together to exchange ideas and spark innovation.

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We also hosted two roundtables on AI-powered strategic intelligence in Ghent and Antwerp, diving deep into how AI can transform strategy. Through three webinars, including a memorable session with Ageas, we shared knowledge and ignited discussions around innovation.

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Next year, we’re introducing a webinar series to spark deeper conversations and uncover fresh perspectives on strategy. With bold discussions and actionable takeaways, it’s designed to equip you for meaningful progress.

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We’re also proud to have welcomed new local and international customers, including PWC (accounting), Siemens (technology and manufacturing), Termote Van Halst (legal services), Belfius Insurance (banking and insurance), Steelcase (furniture and workplace solutions), CM (healthcare), ADL (consulting), DEME (dredging & land reclamation, energy), Helan (health insurance), Cafe+co (beverage, retail), Randstad (HR & recruitment), Manulife (insurance, financial services), and Wakeb.tech (IT solutions and consulting).

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Our reach continues to grow as we expand our focus to markets in the US, EU, Asia, and UAE. These relationships represent so much more than numbers. They reflect the trust and shared ambition of people who, like us, are committed to building the future. Your challenges and successes inspire us to keep improving.

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Shaping the future together

At Trendtracker, we believe the future isn’t something that happens to you. It’s something you can shape. Our goal has always been to provide the tools, insights, and clarity to help you do just that.

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We are more than just delivering an AI-powered strategic intelligence platform; we’re your partner in navigating change and exploring new directions. Step by step, we work to ensure your ambitions turn into results.

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And it’s not just us saying this, here’s what our customers think: 

• Pepsico: “I want it already!”
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• UEFA: “This is just what we needed!”
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• Temasek: “The answers really match my expectations and are very helpful.”
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• LaSource: “In 2024, we checked the box. We work with the best of AI.”
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• Pilot user: “It has largely met our expectations.”

Your feedback and enthusiasm inspire us every day. It’s a reminder of why we do what we do, and why we are excited to keep pushing forward with you. 

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What’s next in 2025?

As we step into 2025, we’re excited to share what’s on the horizon. The new year will bring:

• Automated Trend Recommendations tailored to your unique context, making it easier to identify the insights that matter most.
• Advanced Search Features to help you find and evaluate trends faster than ever.
• Custom Trend Analysis to instantly assess any topic’s relevance and impact.

These innovations, along with the energy and expertise of our new team members, are designed to deliver even more value in the year ahead. Their dedication and fresh perspectives will help us tackle the challenges of tomorrow with you.

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As we reflect on 2024, we’re deeply grateful for your trust and collaboration. Together, we’ll continue building a future filled with opportunity, growth, and innovation.

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This year, we also welcomed new team members—talented individuals who are passionate about shaping the future alongside you. Their energy, expertise, and dedication will help us deliver even more value in 2025 and beyond.

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As we say goodbye to 2024, we want to thank you for being part of this incredible journey. Your trust and collaboration inspire us every day. Together, we’ll continue shaping a future filled with opportunity, growth, and innovation.

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Curious about how Trendtracker can help you take on 2025 with confidence? Book a demo today and see why our customers say, “We work with the best of AI.” 

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