Strategic Foresight

Turn foresight into strategy you can act on

Trendtracker connects emerging signals with your business priorities, helping you design strategies that are both ambitious and realistic. Build long-term plans grounded in reliable forecasts — and keep them flexible as new trends emerge.

A clear overview of the insights that matter

Trendtracker consolidates global signals into one radar, so you can quickly see which trends are rising, declining, or stabilising. Instead of piecing together scattered reports, you get a reliable overview that makes long-term planning faster and less risky.

Benefits

Shift effort from data gathering to strategic planning

Stay on top of shifts without manual tracking — updates come to you, in real time.
Save weeks of analysis — AI processes the data, your team focuses on planning.
Fit insights to your own framework — customise outputs to match your strategy process.
See how competitors are moving and plan your response with foresight.
Filter insights by industry, region, or horizon. Always relevant to your context.
Link trend insights directly to your business goals, so strategies are grounded in evidence, not assumptions.

Features

Build stronger strategies — with workflows that save time

Visualise the strength
of trends
See which trends are accelerating, slowing, or stabilising — all in one radar. Prioritise the shifts most relevant for your long-term strategies.
Get concise, sourced updates
Receive short digests of market and technology news — always linked back to original sources. Replace hours of scanning with trusted input for your strategy sessions.
Score the impact of trends
AI scoring shows how trends are likely to evolve, helping you focus on signals that matter and avoid building strategies on assumptions
Tailor metrics to
your priorities
Filter insights by industry, region, or horizon so strategies reflect your context. Trendtracker adapts to your framework, not the other way around.
trend board visualtrend board visualtrend board visualtrend board visual

One source for all your insights

Instead of juggling tools and reports, Trendtracker brings every type of trend insight into a single workflow. From consumer shifts to risk signals, your team gets the full picture — fast, reliable, and easy to act on.

Forecast Future Trends

Learn more -->

Understand Market & Consumers

Learn more -->

Drive Innovation Development

Learn more -->

Manage Strategic Risks

Learn more -->

Scout Emerging Technologies

Learn more -->

And a lot more...

Testimonials

Trusted by leading
companies around the world

"Trendtracker helps us zoom in on the trends that matter to our categories. Being able to tailor insights really makes a difference"
Global Consumer Insights
"We use Trendtracker to explore innovation themes and connect new technologies to strategy."
Corporate Technology & Foresight
"The signals feel genuinely relevant to fast-moving consumer goods. We’re not just spotting trends, we’re understanding what they mean for us."
Consumer Insights & Innovation
“The world is changing fast, but Trendtracker cuts through the complexity with AI-powered and human-scored trends to sharpen our decisions.”
Hans De Cuyper
CEO
"Trendtracker delivers the hard metrics strategy and innovation executives need to map change and make better decisions."
Erwin Danis
Innovation Director
“The AI Analyst is a joy to use. Our internal survey confirmed its effectiveness and alignment with local priorities, reaching 92% satisfaction.”
Strategy Team
“AI Analyst is already helping a lot!”
Innovation Analyst
“Tracking trends with clear insights and metrics helps organizations stay ahead of risks and prepare for what’s next, thanks to Trendtracker."
Matthias Coene
Risk Assurance Director
“The Trend Radar is very useful for our team discussions.”
Strategy Team
“Trendtracker helps SWR spot change signals and sparks fresh ideas with valuable insights from other domains.”
Florian Schmitt
Strategy Team
“In 2024, we checked the box. We work with the best of AI.”
Leander Monbaliu
Partner & Chief Business Officer
“Trendtracker's tailored insight is excellent. Really good work as it gives us exactly what we needed.”
Market Insights Team

Strategize smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.