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A Playbook for Strategy Teams to Excel in Trend Research

Times are changing, and so is the intensity of the pressure we feel to find the next big thing for our company to survive. But is that the right thing to do?

The 5 Types of Scenario Planning for Businesses

It is becoming increasingly rare to find companies that are satisfied with their strategies for navigating the dynamic and unpredictable business environment of today.

Why Businesses Need Trend Tracking Tools in 2024

Let's explore the critical importance of integrating trend-tracking tools into strategies. Now is the moment to shift from exclusion to embracing innovation.

Top 5 Strategic Foresight Tools in 2024

When it comes to making investment decisions or delving into market research, having the right market and strategic intelligence platform can significantly enhance a business's sales, strategies, and overall offerings.

Ageism in Tech: Why Ignoring the Older Generation is Bad for Business

The aging population is a demographic group that tech companies should not overlook. As technology advances at an unprecedented rate, businesses must cater to the needs and preferences of this growing segment of society.

How Artificial Intelligence is Reshaping the Modern Workplace

AI is transforming workplaces by enhancing decision-making and evolving job roles, focusing on augmenting rather than replacing human efforts.

Is 2024 Set to Spark Another 'Golden Year' for Luxury Retail in China?

As the Chinese New Year dawns, its economic impact is felt worldwide, especially in the luxury retail industry.

Global Risks Report 2024: Insurance Industry Forecast

It's no secret that the insurance industry faces numerous challenges and risks that require careful attention and strategic planning in today's rapidly changing world.

The Top 3 Trends Shaping the Banking Industry in 2023

Exploring three pivotal banking trends through Trendtracker's lens, we delve into virtual economies, open banking, and decentralised finance, highlighting their impact and strategic implications for the banking industry.

European Cities: Leading Digital Innovation and Diversity

Cities are the dynamic hubs where tomorrow's society takes shape, driven by the relentless pace of technological advancement.

Exploring the Benefits of a Work-Life Balance in Norway

When it comes to work-life balance, Norway sets an excellent example for the rest of the world.

5 Societal Trends Shaping the Global Future

Society is constantly changing, shaped by powerful forces that guide where we're all heading together.