Market and consumer insights

Navigate market shifts with strategic intelligence

Leverage AI to transform online news into real-time clarity. Stay ahead by identifying consumer trends and predicting market shifts.

Strategy teams of all sizes use Trendtracker to stay ahead of the curve.

Replace ambiguity with certainty

Spot it. Analyse it. Anticipate it.

Master real-time trends with our AI-driven insights. Get actionable intelligence that prepares you to navigate future consumer shifts confidently, ensuring no consumer misalignment.

Increase the performance of your teams

Monitor real-time trends

Keep a constant pulse on weak signals and emerging trends

Reduce research time by 10

Achieve more with streamlined analytics.

Consumer Intelligence

Expand your insights with tailored insights about consumer needs and cohorts.

Customise valuable insights

Tailor information to fit your business needs.

Discover emerging trends

Automatically discover weak signals and emerging trends

Achieve precision with smart AI

Rely on AI-driven trend scoring and  forecasts for accurate predictions

Aim for an automated workflow with Trendtracker

Visualise the strength
of trends with our radar
Trend Radar

Curious about a trend's current strength or its future direction? Our Trend Radar provides quick, easy answers. Effortlessly navigate the dynamic market landscape with actionable, visually appealing insights at your fingertips.

Master trend impact‍
‍with data-driven scoring
Predictive Trend Analytics

Say goodbye to guesswork and welcome clear, unbiased insights. Our AI-powered trend analysis delves into trend strengths and evolutions, providing you with deep insights that are easy to understand and act on.

Get tailored
news summaries
Personalised News Feed

How many browser tabs do you have open right now? Streamline your workflow with our personalised news feed. Instantly access the most relevant updates and AI-powered summaries, letting you focus on what truly matters.

Tailor metrics to
your specific needs
Industry & Geo Specific Trends

Your strategy, your rules! Tailor data to your tune—focus on today’s trends or tomorrow’s opportunities. Choose your focus: industry, region, or rather something else? Our customisable metrics adjust instantly, bringing your unique strategy to life.

trend board visual
trend signal visual
trend insight visual
trend radar visual

Collecting trend insights, simplified

Trendtracker excels in Market and Consumer Insights and more,
making it the ideal platform for all your strategic needs.

Trend Analysis
and Forecasting

Learn more

Strategic Foresight
and Planning

Learn more

Innovation and Product
Development

Learn more

Risk Management

Learn more

Technology
Scouting Platform

Learn more

And a lot more...

Find out in your demo

They came, saw and stayed.
Why not join them?

"Trendtracker works very well to identify the change signals facing public broadcasters like SWR. In addition, their trend insights in other domains are very valuable and lead to out-of-the-box and refreshing insights.”

"Trendtracker guides us in that ever-growing maze of options and complexity in a fast-changing world. The combination of AI-powered trend scoring and human scoring augments our decisions."

"Trendtracker meets the needs of strategy and innovation executives for hard metrics to map change, providing these stakeholders with the data insights required for better strategic decision-making."

"Trendtracker offers organizations the risk foresight they need by providing ongoing trend insights, contextual perspectives, and using defined metrics to assess significance and expected evolution.”

"Trendtracker works very well to identify the change signals facing public broadcasters like SWR. In addition, their trend insights in other domains are very valuable and lead to out-of-the-box and refreshing insights.”

"Trendtracker helps us to give direction in that ever-growing maze of options and complexity in a fast-changing world. The combination of AI-powered trend scoring and human scoring augments our decisions."

"Trendtracker meets the needs of strategy and innovation executives for hard metrics to map change, providing these stakeholders with the data insights required for better strategic decision-making."

"Trendtracker offers organizations the risk foresight they need by providing ongoing trend insights, contextual perspectives, and using defined metrics to assess significance and expected evolution.”

"I have to say, the AI Analyst is such a joy to see and interact with."

"We initially thought humans curated the results; they really meet our expectations."

"The AI Analyst is just what we needed!"

"This feature is a must-have since manually scanning everything is impractical. It would save our colleagues a lot of time by avoiding the need to dig into each trend's news."

Strategise smarter with Trendtracker.

Get valuable insights for swift and efficient trend mitigation, all in one place.

Claim your free demo today

14-day free trial, no obligation.