Whether you're tracking social media trends or assessing political instability's impact on your industry, the right platform makes all the difference.

Brandwatch excels at monitoring social conversations and brand perception, but Trendtracker goes further.

We provide a holistic view of macroeconomic, political, societal, and technological trends—the insights your strategy team needs to drive long-term growth and gain a competitive edge. With Trendtracker, you can stay ahead of global trends and make decisions based on the bigger picture.

While Brandwatch excels in social media monitoring, Trendtracker is designed for C-level executives and strategy teams who need more than just insights.

Our AI Analyst helps you quickly identify key trends, opportunities, and risks, helping you make smarter strategic decisions.

With features like AI-powered Trend Scoring and customizable Trend Boards, Trendtracker gives you what you need to forecast industry shifts and build long-term strategies based on global trends—not just social sentiment.

While Brandwatch pulls primarily from social media platforms and online conversations, Trendtracker goes beyond.

By aggregating data from diverse sources—including economic reports, industry publications, and emerging market analyses—Trendtracker ensures you have the most relevant and comprehensive insights for strategic decision-making.

With a customizable newsfeed tailored to your industry, you get real-time updates on market shifts, competitor activity, and emerging trends. This broader data pool gives your team a clearer understanding of both consumer sentiment and the larger forces shaping your industry, empowering you to act with confidence.