Trendtracker vs Hype Innovation

Trendtracker is a fast, all-in-one platform built to empower strategy teams to make smarter decisions, seize opportunities, and mitigate risks—all powered by AI. Why rely on outdated information? Lead your field with real-time, tailored insights designed to keep you ahead.

Why Trendtracker

Automated strategic trend analysis

Anticipate disruptions with Trendtracker’s AI—save time, cut costs, and uncover the ‘why’ behind trends for agile strategies.

85%
of users report Trendtracker consolidates their trend data, eliminating the need for multiple tools.
(Accenture, Deloitte)
95%
of strategy teams report faster trend identification, helping them make informed decisions quickly.
(WEF, Deloitte)
90%
of strategy teams say Trendtracker streamlines operations, aligns strategies, and boosts performance.
(McKinsey, Gartner)

Features

Why choose Trendtracker?

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Discover disruptive startups in seconds
Know which startups are growing in your industry—without getting lost in a sea of extra information.

With Trendtracker, you get straight to the point. We believe collaboration is key, but managing complex networks and partnerships can slow you down when you need instant answers to urgent strategic questions.

While Hype Innovation focuses on managing external stakeholders, Trendtracker delivers the information you need to spot opportunities and take action, fast.
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Be the hero with data-driven insights
Hype Innovation covers everything from idea generation to portfolio management, but when your priority is delivering immediate results, this approach can feel overwhelming.

With Trendtracker’s AI-powered trend scoring, customisable Trend Boards and our all-knowing AI Analyst, you can accurately inform your team on what's happening in your industry, so they can react to changes instantly.
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Get strategic clarity and direction in one platform
Hype Innovation provides a wealth of information, but when it comes to figuring out what to actually do with it, the path forward can be unclear. That’s where Trendtracker sets itself apart.

With Trendtracker’s ROESI model (Recognise, Observe, Explore, Strategize, Incorporate), you’re given a clear roadmap to action. Our platform tells you exactly when to lay low, when to pay attention, and when to attack.

It’s not just about knowing what’s happening—it’s about knowing what to do next to stay ahead.
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Strategize smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.