Strategic decisions need solid data, and relying on outdated information can lead to costly mistakes and missed opportunities. While Meltwater is great for media tracking, some users report data quality issues, like missed mentions in outlets such as Forbes or Bloomberg.

‍Trendtracker eliminates this uncertainty by providing up-to-date, reliable insights from diverse, high-quality sources across industries. With this at your disposal, you can confidently build your strategic reports and walk into the boardroom knowing your insights will impress and drive success.

Why limit yourself to media trends and brand mentions? Meltwater excels at tracking media exposure and is ideal for PR teams, but it often stops there. Your strategy team needs more than just media insights.

To build multi-million dollar strategies, you need to track the full scope of political, economic, societal, technological and legal trends. The very trends that Trendtracker tracks and analyses for you.

Anticipate critical shifts in your industry, equip your team with the insights they need to make smart decisions.

Collecting information is only the first step—now, it’s time to figure out what to do with it. While Meltwater provides plenty of real-time media insights, you're left on your own to figure out the next move. Trendtracker is different.

Ever heard of the ROESI model? This step-by-step framework not only jumpstarts your strategy but also saves you time by offering immediate direction, allowing your team to act faster on critical industry shifts.

The insights you gather aren’t just interesting—they’re directly applicable to your business strategy. We’re ready when you are.