Trendtracker vs Trendwatching

Trendtracker is a fast, all-in-one platform built to empower strategy teams to make smarter decisions, seize opportunities, and mitigate risks—all powered by AI. Why rely on outdated information? Lead your field with real-time, tailored insights designed to keep you ahead.

Why Trendtracker

Automated strategic trend analysis

Anticipate disruptions with Trendtracker’s AI—save time, cut costs, and uncover the ‘why’ behind trends for agile strategies.

85%
of users report Trendtracker consolidates their trend data, eliminating the need for multiple tools.
(Accenture, Deloitte)
95%
of strategy teams report faster trend identification, helping them make informed decisions quickly.
(WEF, Deloitte)
90%
of strategy teams say Trendtracker streamlines operations, aligns strategies, and boosts performance.
(McKinsey, Gartner)

Features

Why choose Trendtracker?

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Streamlined datamanagement for fast decision-making
Managing and synthesizing data can feel like a burden for TrendWatching users, who often need to manually save data points and create custom reports.

‍Trendtracker eliminates this hassle with real-time, organized insights delivered all in your tailored Trend Board. It already feels lighter, knowing you’re avoiding the time-consuming task of manually compiling reports—freeing up valuable time for faster decision-making.
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Get a holistic view of opportunities with Trendtracker
While TrendWatching is highly valuable for consumer-focused businesses, it primarily tracks consumer behavior and motivations, limiting its scope for B2B or cross-industry analysis.

For businesses needing a more holistic view of emerging opportunities across multiple sectors, Trendtracker provides insights from a wide range of data sources—including economic reports, industry publications, and startup activity.

This broader scope ensures your strategy covers not just consumer trends, but also the larger forces shaping your market.
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Proactive strategy over-reactive adaptation
TrendWatching’s focus on consumer trends often leads businesses to adopt a reactive approach, continuously adjusting to shifting trends.

‍Trendtracker helps you stay ahead with strategic foresight, powered by the AI Analyst. You’ll know exactly what’s happening globally, which risks and opportunities to monitor, and what key strategic actions to take as industry trends evolve.

We ensure that your team makes the right calls in real-time. Our tools help you develop strategies that align with your company’s core values and long-term goals, reducing the need for constant course corrections.

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Strategize smarter with Trendtracker

Reserve your 15-minute demo and watch Trendtracker identify emerging market patterns your competitors are missing.