Pharma & Life Sciences

Anticipate risks, uncover opportunities and drive innovation in pharma.

The only AI-powered strategic intelligence platform that transforms global market shifts into high-impact decisions for pharma leaders navigating industry disruption.

Problems

Before Trendtracker, pharma leaders struggled with:

Speed of global change

Strategy & innovation cycles are becoming shorter to deal with global macroeconomic uncertainty.

Explostion of global big data

A tidal wave of reports, trends, and signals from around the world now makes it impossible to track, analyse, and respond quickly and effectively.

The inefficiency of strategy

Decision-makers waste massive amounts of time and resources searching for reliable insights. Quarterly or annual reviews are simply too slow for today’s fast-moving landscape. Long-term thinking is becoming more strategic to stay relevant.

Our solution

Discover, analyse and forecast trends on autopilot

Trendtracker cuts through global big data overload, connecting thousands of trusted pharma sources into one platform. Instantly surface the trends that matter, anticipate industry shifts early, and make strategic decisions in real time your company stays ahead of disruption.
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Spot opportunities sooner than anyone else

Our AI surfaces signals from billions of global data points, giving your team a strategic edge on emerging disruptions—with prioritized recommendations tailored to your industry.

AI Analyst for pharma leaders

Receive exclusive strategic advice powered by Trendtracker’s proprietary global database—far deeper than public LLMs or Internet sources.

See your global energy landscape clearly

Automatically visualize trend radars for continuous, real-time insights on emerging energy shifts.

Track trends in real time

Stay ahead, not just updated. Track how market trends evolve, analyze with AI, and gain deeper strategic intelligence to inform decisions.

Key benefits

AI-powered strategic intelligence for pharma, from day one

Strategists trust Trendtracker to turn data overload into instant, actionable insights.

01

Increase team performance

Automate research and analysis powered by AI-driven access to billions of global data points. Accelerate workflows from weeks to hours—saving time, effort, and resources while maintaining confidence in every decision.
02

Improve decision success rate

Strengthen every strategic discussion with data-backed insights derived from real-time global energy data. Make faster, higher-quality decisions that are easier to explain, defend, and act upon.
03

Reduce time to action

Maintain a live, AI-driven overview of your market environment to detect shifts early. Anticipate change, act before disruption escalates, and stay ready for what’s next—always.

Trends in the industry

Top three emerging trends shaping the industry

mRNA Vaccine
727
%
4.7

Insights

What's happening globally?

mRNA vaccines are shifting from emergency pandemic tools to broader medical applications. While some projects are paused due to funding cuts and regulatory scrutiny, research continues to show potential in oncology, rare diseases and neurological conditions.

What does this mean for the industry?

Pharmaceutical companies face a complex environment where public trust, investor confidence and regulatory demands influence progress. mRNA is evolving into a platform technology that could reshape treatment pipelines and redefine competition in the years ahead.

What are the key strategic actions?

Companies can strengthen their position by deepening research partnerships, expanding applications beyond vaccines and engaging transparently with regulators and patients. At the same time, investment in digital tools and AI can support safety monitoring and compliance, helping to secure long term resilience.

RNA Therapeutics
72
%
3.8

Insights

What's happening globally?

RNA therapeutics are gaining momentum as new partnerships and investments accelerate innovation. Advances in delivery systems and AI-driven drug design are opening possibilities in precision medicine, even though technical and regulatory challenges remain.

What does this mean for the industry?

Pharma companies see RNA as a pathway to targeted therapies that address unmet medical needs. While delivery hurdles and cost pressures still limit scalability, the growing number of collaborations signals a competitive shift where RNA is becoming a cornerstone of next generation treatment strategies.

What are the key strategic actions?

Companies can strengthen their position by advancing delivery technologies, forming biotech and research alliances, and investing in digital tools for compliance and safety. A clear focus on precision medicine and patient centric approaches will help translate RNA’s promise into long term market impact.

Drug Discovery
27
%
8.3

Insights

What's happening globally?

AI, organoid models and quantum computing are reshaping drug discovery, making it faster, more accurate and cost effective. New business models and research partnerships are driving collaboration across the industry, opening access to innovative therapies worldwide.

What does this mean for the industry?

Drug discovery is shifting from slow, resource intensive pipelines to data driven approaches that promise quicker results and higher precision. This transformation is creating new competitive pressures while also raising regulatory and ethical questions about how AI and advanced tools are applied.

What are the key strategic actions?

Pharma companies can accelerate progress by adopting AI powered methods, expanding global research partnerships and investing in sustainable manufacturing. Building transparency with regulators and engaging in open collaboration will be key to turning discovery advances into reliable and trusted treatments.

Success stories

Trusted by leaders like you

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P&G's Ingredient Innovation Accelerates Breakthrough Products from Idea to Launch

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Strategize smarter with Trendtracker

Drowning in data? See how Trendtracker’s AI turns information overload into instant, actionable clarity for pharma strategists.

Pharma industry trends 2025 and beyond

The pharmaceutical industry is navigating a wave of disruption. Breakthrough technologies, shifting regulations, and rising public expectations are reshaping how drugs are discovered, developed, and delivered. Companies face pressure to innovate while ensuring resilience in the face of supply chain shocks, pricing debates, and rapid scientific advances.

Next-Generation Therapeutics

New scientific frontiers are opening up opportunities for treatments that were unimaginable a decade ago. RNA platforms, cell and gene therapies, and precision medicine are transforming pipelines and challenging traditional pharma business models.

The expansion of mRNA beyond vaccines

Today’s landscape

mRNA technology proved its value during the pandemic, but research is now moving into oncology, rare diseases, and even neurological conditions. Companies like Moderna and BioNTech are investing heavily in broader applications, while governments and investors weigh the long-term potential.

The road ahead

Expect mRNA to become a versatile therapeutic platform, enabling faster development cycles and more personalized treatments. The challenge will be managing regulatory scrutiny, scaling manufacturing, and securing sustained funding.

PESTLE: Technological (Tech), Political/Legal (P/L), Economic (Econ), Environmental (Env)

Horizon: Mid-term (5–10y)

Strategic action: Build partnerships with biotech innovators, diversify R&D portfolios, and engage regulators early to accelerate approvals.

RNA therapeutics reshaping treatment pipelines

Today’s landscape

RNA therapeutics are gaining traction as advances in delivery systems make treatments more viable. These therapies are opening new possibilities for conditions with unmet medical needs, from genetic disorders to metabolic diseases.

The road ahead

RNA will expand beyond vaccines into a class of therapies central to pharma pipelines. Breakthroughs in delivery and scalability will determine which companies capture market leadership.

PESTLE: Technological (Tech), Economic (Econ), Political/Legal (P/L)

Horizon: Mid- to long-term (5–15y)

Strategic action: Invest in delivery technologies, form alliances with research institutes, and prioritize patient-centric applications where RNA offers unique advantages.

Personalized medicine moving into mainstream care

Today’s landscape

Genomics, AI, and diagnostic tools are making personalized medicine more accessible. Pharma is moving beyond “one-size-fits-all” drugs toward treatments tailored to individual patient profiles, especially in oncology.

The road ahead

Personalized medicine will increasingly shape market expectations, with payers and regulators demanding proven outcomes. This will require new business models around pricing, access, and data sharing.

PESTLE: Social (S), Technological (Tech), Economic (Econ), Political/Legal (P/L)

Horizon: Near- to mid-term (0–7y)

Strategic action: Develop robust data ecosystems, partner with diagnostic companies, and explore outcome-based pricing models to align incentives.

Rising trends
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mRNA Vaccine
140
%
4.7
Past year
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What is happening globally?
  • The global outlook for mRNA vaccines is complex, with some seeing potential for transformative medical advancements while others perceive risks. Despite the recent funding cutbacks in some regions, the technology's long-term potential in addressing various diseases remains strong.
  • The decision by RFK Jr. to halt significant mRNA R&D funding poses a short-term disruption but underscores a political and public perception challenge. Long-term, the technology's adaptability should maintain its relevance amid growing demand for innovative vaccine solutions.
  • Despite the reduction in short-term investments by US health authorities, international collaborations and acquisitions in Europe indicate continued confidence in mRNA technologies’ capability to address broad medical needs beyond infections, sustaining its long-term viability.
  • Current controversies and funding cuts in mRNA vaccine projects reflect a critical intersection of public health policy and innovation. However, the foundational strength of mRNA research networks and its track record suggest resilience and eventual recovery to meet future health challenges.
What is happening in the industry?

What are some emerging use cases of this trend?

What is the impact of this on our industry?
  • The trend of mRNA vaccine development and its regulatory challenges significantly impacts the pharmaceutical industry's transactional environment. Regulatory agencies like the FDA and EMA are tightening their scrutiny and limiting broad endorsements for mRNA vaccines, especially under the Trump administration, which could impede the approval processes and market access. This regulatory environment can affect the pharmaceutical companies' ability to meet compliance and market entry requirements, potentially delaying the introduction of new mRNA-based treatments.
  • Patients and healthcare providers have shown decreased confidence in mRNA vaccines due to concerns about adverse effects like myocarditis. This can lead to a decrease in demand, affecting patient uptake and healthcare recommendations, ultimately influencing treatment choices and effective implementation of vaccination programs.
  • The reduction in funding for mRNA vaccine projects, as seen with RFK Jr.'s actions, impacts investor confidence and the availability of financial resources crucial for R&D. This could lead to a reassessment of investment strategies and funding priorities, potentially stalling innovation in mRNA technologies.
  • The halting of mRNA vaccine project funding could strain collaborations with research institutions and universities, which rely on such funding for early-stage research. This reduction in collaborations can slow down technological advancements and limit the scientific expertise accessible to pharmaceutical companies.
  • Government and health authorities' shifting focus away from mRNA vaccines could lead to changes in drug pricing and reimbursement policies, affecting market access and profitability for companies invested in mRNA technology.
  • Economically, the reduction of mRNA vaccine projects due to policy changes could affect the ability of companies to allocate resources toward new developments amidst evolving market conditions influenced by political climate shifts.
  • Technological impacts include a potential slowdown in innovation within biotech as mRNA vaccine R&D is deprioritized, possibly delaying breakthroughs in personalized medicine and other advanced therapies reliant on mRNA technologies.
  • Environmentally, while the demand for sustainable practices increases, the shift away from mRNA projects might push focus towards other platforms perceived to be more environmentally friendly but potentially less innovative.
  • The company’s strategic objective of R&D excellence could suffer as cuts to mRNA vaccine funding may limit the exploration of its full potential in targeting unmet medical needs, reducing the expansion of their product pipeline.
  • In terms of market expansion, the scaled-back support for mRNA technologies may limit the company’s ability to penetrate emerging markets that seek cutting-edge medical innovations, potentially reducing competitive edge and profitability.
  • Operationally, the cancellation of mRNA projects impacts the ability to optimize supply chains and manufacturing processes tailored for mRNA products, leading to inefficiencies.
What are the opportunities for this?

What are the risks related to this?

What are the key strategic actions we could take based on this?
  • Strategic action could include shifting focus towards developing mRNA vaccines with enhanced safety profiles, addressing myocarditis concerns, thus enhancing regulatory compliance and patient trust. This aligns with a patient-centric approach and contributes to R&D excellence. Additionally, maintaining open communication with stakeholders can fortify market positioning.
  • Consider collaborating with research institutions to innovate thermostable mRNA vaccines, advancing technological adaptability. This could secure a competitive edge, supporting research excellence and geographic market expansion. This aligns with sustainable practice goals by developing enduring vaccine stability across diverse climates.
  • Evaluate the potential in expanding non-mRNA platform vaccine projects to mitigate disruptions from policy shifts. This reduces dependency on a single technology platform, aligning with operational efficiency, and ensuring sustained product availability amidst fluctuating regulatory climates.
  • Focus on long-term investments in alternative mRNA-based therapies beyond infectious diseases. This can contribute to R&D excellence, addressing unmet medical needs through innovations in cancer and autoimmune disease treatments, thereby aligning with the strategic objective of expanding market access.
What are the potential scenarios?

What's the outcome of a Porter’s Five Forces Analysis

RNA Therapeutics
476
%
2.8
Past year
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What is happening globally?
  • The global interest in RNA therapeutics is accelerating, driven by collaborations between pharmaceutical giants and specialized biotech firms. These partnerships, like those between Novartis and Argo Therapeutics, highlight a focus on innovative RNA therapies, targeting diverse medical conditions.
  • Advancements in AI are transforming RNA therapeutics, enhancing the efficiency of therapy development. The integration of AI in RNA drug design is likely to further accelerate development and precision, suggesting a strong potential for market growth in the upcoming years.
  • Lipid nanoparticles (LNPs) emerge as critical delivery systems for RNA-based drugs, although challenges like targeted delivery and cellular uptake remain. Efforts to improve LNPs' precision could significantly enhance RNA therapeutics' efficacy, a key to addressing complex diseases.
  • RNA therapeutics' ability to target cardiovascular and metabolic diseases demonstrates their versatility and promise in addressing chronic conditions, potentially reshaping treatment landscapes and expanding therapeutic options globally.
  • Strategic partnerships and financial investments in RNA therapeutic research suggest sustained growth and interest in the sector, with many pharma companies diversifying their pipelines to include advanced RNA-based therapies, indicating robust longer-term market potential despite short-term fluctuations.
What is happening in the industry?

What are some emerging use cases of this trend?

What is the impact of this on our industry?
  • RNA therapeutics are poised to significantly influence the pharmaceutical industry by enhancing the transactional relationships with regulatory agencies, as new RNA-based therapies require thorough evaluation to ensure safety and efficacy. Regulatory bodies like the FDA and EMA will need to adapt to advancements in RNA-based technologies, impacting approval processes and guidelines. This will necessitate stronger engagement with these agencies to facilitate the timely approval of innovative treatments.
  • Patients will benefit from RNA-based therapeutics through potentially more personalized and effective treatment options for various conditions, thereby driving higher demand and patient adherence. With increased feedback through real-world evidence, this will allow pharmaceutical companies to refine their products for superior health outcomes.
  • Partnerships with research institutions are crucial, as they provide access to cutting-edge scientific knowledge and technological advancements necessary for the development of RNA therapies. Such collaborations are instrumental in the early stages of drug discovery, where RNA technologies are rapidly evolving.
  • Investors and shareholders are likely to view RNA therapeutics as a high-value investment opportunity due to their potential to address unmet clinical needs and transform treatment paradigms across multiple areas.
  • Competitors in the pharmaceutical industry are increasingly focusing on RNA technologies, driving the need for innovation and differentiation. This competitive landscape will challenge companies to continually improve their R&D capabilities to maintain a strategic edge.
  • Politically, the advancement of RNA therapeutics might prompt governments to revisit healthcare funding allocations and establish policies supporting innovative drug development and market access. This could improve the regulatory climate for RNA-based therapies.
  • RNA therapeutics encourage technological integration within pharmaceutical companies, necessitating investments in advanced biotechnologies and digital tools to optimize drug development processes. Existing manufacturing and delivery systems must evolve to support the scalability of RNA drugs.
  • RNA therapeutics align with a strategic emphasis on R&D excellence by enabling the discovery of novel therapies aimed at currently underserved medical areas. They will expand product pipelines, targeting a wide array of diseases with precise, genome-level interventions.
  • Operational efficiency can be enhanced through RNA technology by streamlining the drug development lifecycle. The precision of RNA therapies may allow for more efficient clinical trials and faster pathways from discovery to market entry.

What are the opportunities for this?

What are the risks related to this?

What are the key strategic actions we could take based on this?
  • Establish partnerships with AI technology firms to innovate RNA delivery mechanisms, enhancing patient outcomes and compliance. Collaborations with AI expertise can streamline RNA therapeutic development, addressing technological and economic challenges by reducing R&D costs and leveraging data analytics for personalized healthcare.
  • Enhance regulatory engagement by participating in public consultations and providing research-based insights on RNA therapy pathways. Maintain proactive communication with regulatory bodies to ensure compliance, expedite approvals, and mitigate legal risks while fostering innovation and public trust in RNA therapies.
  • Invest in new RNA therapeutic platforms targeting chronic diseases, aligned with social demand for innovative solutions. This advances R&D excellence, fulfills unmet medical needs, and expands market potential in light of an aging population and the prevalence of chronic illnesses.
  • Implement advanced manufacturing techniques, such as scalable RNA production and LNP encapsulation, optimizing operational efficiency. This reduces environmental impact and aligns with legal regulations, ensuring product consistency and reliability in an economically volatile environment.
  • Focus on patient-centric innovation by developing RNA therapies for rare and complex diseases, enhancing market expansion and access. Engaging healthcare providers and patients early in the development process results in better health outcomes and strengthens stakeholder relationships.

What are the potential scenarios?

What's the outcome of a Porter’s Five Forces Analysis

Personalized Medicine
125
%
8.8
Past year
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What is happening globally?
  • Precision medicine is experiencing substantial growth due to advances in genomics, AI integration, and targeted therapies. These technologies allow for more personalized healthcare solutions, enhancing treatment effectiveness and patient outcomes in the long term.
  • The use of AI in precision medicine is advancing rapidly, providing tools for better disease diagnosis and improving clinical trial success rates by tailoring treatments to individual patient profiles. This integration is expected to drive industry growth significantly.
  • Precision medicine's market growth is bolstered by the rising adoption of genomic sequencing, expected to expand the market to USD 103.73 billion by 2035. This growth is driven by the demand for personalized treatment pathways and companion diagnostics.
  • Pharmaceutical companies are increasingly outsourcing development processes due to the rising demand for biologics and precision therapies, seeking external expertise to meet regulatory requirements and speed up drug development timelines.
  • Medical imaging and radiomics are enhancing precision oncology by providing detailed diagnostic information, facilitating precise cancer treatment. These innovations are transforming the landscape of personalized medicine in cancer care.
  • Micro and nanotechnology innovations are evolving rapidly in precision medicine, offering less invasive treatment options with fewer side effects. These technologies also face ongoing regulatory and ethical challenges that need addressing for broader adoption.
  • The integration of digital pathology and cloud-based platforms is streamlining workflows in healthcare organizations, allowing the efficient analysis of vast data volumes. This trend supports precision medicine by improving diagnostic accuracy and personalized care.
  • The development of AI-driven genomic solutions is being bolstered by strategic collaborations and acquisitions in the industry, as companies aim to enhance their personalized medicine offerings and expand their research datasets.
  • Biobanks and genetic insights are crucial in advancing personalized medicine, enabling more effective treatment plans that reduce adverse reactions and optimize drug efficacy. This development is pivotal for future pharmaceutical strategies.
  • Precision medicine is beginning to integrate extensively into the treatment of substance use disorders, incorporating behavioral and biological insights to customize therapies. This approach enhances treatment outcomes by addressing individual differences comprehensively.

What is happening in the industry?

What are some emerging use cases of this trend?

What is the impact of this on our industry?
  • Personalized Medicine significantly impacts regulatory agencies by necessitating updates in guidelines to accommodate new treatment modalities such as companion diagnostics and genomics. This trend challenges regulatory bodies to streamline approval processes to keep pace with rapid innovations, which can alter how drugs are reviewed and approved.
  • For patients, personalized medicine enhances treatment efficacy and reduces adverse effects by tailoring therapies to individual genetic profiles. This increases patient satisfaction and health outcomes, fostering more trust in pharmaceutical interventions.
  • Healthcare providers must adapt to manage and prescribe personalized treatments effectively. Training and resources to understand genetic information and advanced diagnostics will be crucial, requiring continual education for medical staff.
  • The investor community is likely to support personalized medicine due to its potential for high returns through breakthroughs in genomics and AI-driven solutions. Continuous innovation and promising market projections drive investor interest, providing firms with capital for R&D.
  • Collaborations with research institutions are critical for advancing personalized medicine, as they leverage cutting-edge technology and expertise in genomics and AI. These partnerships can accelerate early-stage discoveries and development pipelines.
  • For suppliers and manufacturers, producing personalized medications may require adjustments in manufacturing capabilities to accommodate small batch production and ensure high precision in formulation, impacting supply chain dynamics.
  • Competition in personalized medicine fosters innovation as companies race to develop targeted therapies. Fast-paced advancements and competitive pressures necessitate continuous innovation and strategic alliances.
  • Personalized medicine impacts governmental and healthcare authorities, emphasizing the need for tailored public health strategies and potentially influencing drug reimbursement policies to incorporate personalized treatments.
  • The trend enhances the role of pharmacy chains and distributors in providing specialized medications and diagnostic kits, thus requiring expanded services and training for staff to handle personalized products efficiently.
  • Politically, personalized medicine requires policymakers to set frameworks that encourage innovation while ensuring ethical standards are met in handling genetic data and personalized treatments, impacting health policy development.
What are the opportunities for this?

What are the risks related to this?

What are the key strategic actions we could take based on this?
  • A key strategic action is to leverage advancements in AI and genomic technologies to enhance R&D activities. This could accelerate the discovery of new treatments by integrating AI-driven analysis tools to process extensive genomic data, improving prediction accuracy for patient responses and personalizing therapies effectively.
  • Enhancing collaborations with AI companies for market expansion and partnership could open pathways to advanced pharmacogenomics and machine learning capabilities. This could facilitate more precise and effective personalized treatment strategies, aligning with the industry's shift towards precision medicine.
  • Focus on expanding digital health solutions and AI-driven insights for operational efficiency and improved patient outcomes. This could streamline clinical trials and optimize drug development processes, ensuring timely compliance with regulatory standards while managing costs and enhancing patient-centric outcomes.
  • Committing to sustainability by adopting green chemistry in drug manufacturing processes supports environmental responsibility. This aligns with growing expectations for eco-friendly practices, which could improve brand reputation and compliance with evolving regulatory landscapes.
  • Strengthen patient engagement and healthcare professional partnerships through advanced genomic insights in personalized medicine. This could increase trust and cooperation with healthcare providers, patients, and regulatory bodies, enhancing market positioning and stakeholder relationships.

What are the potential scenarios?

What's the outcome of a Porter’s Five Forces Analysis

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Clinical Development Reinvented

Trials are moving beyond hospital walls. Digital tools, new endpoints, and richer real-world evidence are speeding decisions and widening access. The winners will reduce cycle time while improving data quality and patient experience.

Decentralized clinical trials moving to scale

Today’s landscape

Hybrid and remote designs are expanding access and keeping studies on track. Regulators have issued guidance, but execution quality varies.

The road ahead

Expect standard toolkits for eConsent, remote monitoring, and home health support. Site roles evolve as sponsors build direct patient relationships.

PESTLE: Technological, Social, Political/Legal

Horizon: Near- to mid-term (0–5 years)

Strategic action: Create playbooks by therapy area. Invest in patient support logistics and data integrity controls. Engage regulators early on protocol design and data handling.

Real-world evidence shaping trial and label decisions

Today’s landscape

Health records, registries, and claims data are informing protocol design and post-market commitments. Quality and bias remain concerns.

The road ahead

RWE will guide indication expansion and payer negotiations. Methods and audit trails for data provenance become non-negotiable.

PESTLE: Political/Legal, Technological, Economic

Horizon: Mid-term (3–7 years)

Strategic action: Stand up RWE partnerships with providers and payers. Build transparent evidence frameworks and align early with HTA bodies on endpoints.

Digital biomarkers and remote patient monitoring

Today’s landscape

Wearables and sensors are capturing continuous data for neurology, cardiology, and metabolic disorders. Signal validation is the hurdle.

The road ahead

Validated digital endpoints unlock smaller trials, earlier reads, and more patient-centric designs.

PESTLE: Technological, Legal, Social

Horizon: Near- to mid-term (0–6 years)

Strategic action: Co-develop endpoints with device partners and academia. Run validation studies alongside pivotal trials. Build privacy-first architectures and patient communication plans.

Rising trends
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Cyber Insurance
1400
%
4.8
Past year
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What is happening globally?
  • The rise in natural disasters is pushing global insurance premiums, especially for catastrophe coverage, to new heights. Insurers are increasingly adopting AI and data analytics to enhance predictive accuracy and financial resilience against these events, thereby improving customer experiences.
  • Insurers are turning to parametric insurance to address the expanding coverage gap, particularly for unpredictable events like tsunamis. This development may improve financial security for policyholders by offering more tailored and prompt payouts.
  • The cost of insuring against natural disasters continues to surge, with insurance carriers using advanced modeling tools, such as catastrophe bonds, to hedge risks. This trend underscores the industry's ongoing effort to maintain stability amid increasing disasters.
  • Collaboration between the public and private sectors is becoming essential to address the growing protection gap in disaster insurance. Initiatives like risk pooling and parametric solutions aim to enhance resilience against catastrophic losses.
  • The frequency and impact of natural disasters have intensified, necessitating innovative approaches to risk management. AI-powered tools are revolutionizing claims processing, enabling insurers to handle claims more efficiently and satisfy customer expectations.
  • Regulatory frameworks are evolving to support more sustainable insurance solutions as traditional methods become financially untenable. Governments and insurers are taking steps to address climate-related risks, ensuring long-term viability for both businesses and policyholders.
What is happening in the industry?

What are some emerging use cases of this trend?

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Supply Chains & Market Resilience

Global shocks have exposed vulnerabilities in pharma’s supply chains, from raw materials to final distribution. At the same time, geopolitical tensions and pricing pressures are pushing companies to rethink resilience. Building secure, flexible, and transparent supply networks is now a strategic priority.

Diversifying supply chains to reduce dependency

Today’s landscape

COVID-19 and geopolitical tensions highlighted overreliance on a handful of regions for active pharmaceutical ingredients (APIs). Companies are moving to diversify sources and localize production.

The road ahead

Expect reshoring and nearshoring to accelerate, with governments incentivizing local capacity. Dual sourcing becomes the new standard.

PESTLE: Political/Legal, Economic, Environmental

Horizon: Near- to mid-term (0–7 years)

Strategic action: Map critical dependencies, establish dual sourcing strategies, and collaborate with governments to secure incentives for local manufacturing.

Advanced manufacturing for resilient production

Today’s landscape

Continuous manufacturing and 3D printing of drugs are emerging as solutions to reduce bottlenecks and scale production quickly. Adoption is still limited but gaining attention.

The road ahead

Advanced manufacturing will enable smaller, more flexible facilities closer to patients. This will reduce risk and speed delivery.

PESTLE: Technological, Economic, Political/Legal

Horizon: Mid-term (5–10 years)

Strategic action: Pilot advanced manufacturing technologies, build modular facilities, and engage regulators to align on new approval processes.

Drug pricing pressures shaping access

Today’s landscape

Governments and payers are intensifying scrutiny on drug prices, especially in the US and Europe. Patients are demanding fairer access to life-saving therapies.

The road ahead

Expect stricter pricing regulation and outcome-based models. Companies will need to balance innovation with affordability to maintain trust.

PESTLE: Political/Legal, Social, Economic

Horizon: Near- to mid-term (0–6 years)

Strategic action: Develop outcome-based pricing strategies, increase transparency in cost structures, and engage with patient groups to build credibility.

Rising trends
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Geopolictics
1400
%
4.8
Past year
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What is happening globally?
  • The rise in natural disasters is pushing global insurance premiums, especially for catastrophe coverage, to new heights. Insurers are increasingly adopting AI and data analytics to enhance predictive accuracy and financial resilience against these events, thereby improving customer experiences.
  • Insurers are turning to parametric insurance to address the expanding coverage gap, particularly for unpredictable events like tsunamis. This development may improve financial security for policyholders by offering more tailored and prompt payouts.
  • The cost of insuring against natural disasters continues to surge, with insurance carriers using advanced modeling tools, such as catastrophe bonds, to hedge risks. This trend underscores the industry's ongoing effort to maintain stability amid increasing disasters.
  • Collaboration between the public and private sectors is becoming essential to address the growing protection gap in disaster insurance. Initiatives like risk pooling and parametric solutions aim to enhance resilience against catastrophic losses.
  • The frequency and impact of natural disasters have intensified, necessitating innovative approaches to risk management. AI-powered tools are revolutionizing claims processing, enabling insurers to handle claims more efficiently and satisfy customer expectations.
  • Regulatory frameworks are evolving to support more sustainable insurance solutions as traditional methods become financially untenable. Governments and insurers are taking steps to address climate-related risks, ensuring long-term viability for both businesses and policyholders.
What is happening in the industry?

What are some emerging use cases of this trend?

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