Climate-Resilient Food
950
%
4.0
Food & Beverage
Identify supply chain disruptions and consumer shifts to future-proof your strategies
The only AI-powered strategic intelligence platform that transforms global market shifts into high-impact decisions for food & beverage leaders navigating industry disruption.
.svg)
Problems
Before Trendtracker, F&B leaders struggled with:
Speed of global change
Strategy & innovation cycles are becoming shorter to deal with global macroeconomic uncertainty.
Explosion of global big data
A tidal wave of reports, trends, and signals from around the world now makes it impossible to track, analyse, and respond quickly and effectively.
The inefficiency of strategy
Decision-makers waste massive amounts of time and resources searching for reliable insights. Quarterly or annual reviews are simply too slow for today’s fast-moving landscape. Long-term thinking is becoming more strategic to stay relevant.
Our solution
Discover, analyse and forecast trends on autopilot
Trendtracker cuts through global big data overload, connecting thousands of trusted F&B sources into one platform. Instantly surface the trends that matter, anticipate industry shifts early, and make strategic decisions in real time so your company stays ahead of disruption.
Spot emerging shifts early
Our AI surfaces signals from billions of global data points, giving your team a strategic edge on emerging disruptions—with prioritized recommendations tailored to your industry.
See your strategic landscape clearly
Automatically visualize trend radars for continuous, real-time insights on emerging energy shifts.
Make sense of complex change
Receive exclusive strategic advice powered by Trendtracker’s proprietary global database—far deeper than public LLMs or Internet sources.
Track trends in real time
Stay ahead, not just updated. Track how market trends evolve, analyze with AI, and gain deeper strategic intelligence to inform decisions.
Key benefits
AI-powered strategic intelligence for F&B, from day one
Strategists trust Trendtracker to turn data overload into instant, actionable insights.
01
Increase team performance
Automate research and analysis powered by AI-driven access to billions of global data points. Accelerate workflows from weeks to hours—saving time, effort, and resources while maintaining confidence in every decision.
02
Improve decision success rate
Strengthen every strategic discussion with data-backed insights derived from real-time global energy data. Make faster, higher-quality decisions that are easier to explain, defend, and act upon.
03
Reduce time to action
Maintain a live, AI-driven overview of your market environment to detect shifts early. Anticipate change, act before disruption escalates, and stay ready for what’s next—always.
Trends in the industry
Top three emerging trends shaping the industry
Insights
What's happening globally?
Food systems worldwide are under growing pressure from climate change. Droughts, floods and rising temperatures are disrupting supply stability. In response, governments, researchers and businesses are investing in climate-resilient crops, precision farming techniques and AI-driven monitoring systems. From the adoption of millet and quinoa to genome-edited varieties, the focus is on safeguarding food production while reducing environmental impact.
What does this mean for the industry?
For the food and beverage sector, climate resilience is becoming a core requirement. Supply chains need to adapt by integrating climate-smart crops and sustainable practices to ensure long-term stability. Consumers are demanding products that are both sustainable and health oriented, while investors and regulators are increasing their expectations for transparency on environmental impact. Companies that do not respond to these shifts risk losing market trust, facing stricter regulations and experiencing operational disruptions.
What are the key strategic actions?
Companies can act by investing in climate-resilient crops and advanced food technologies that strengthen production efficiency and secure yields despite climate variability. Collaboration with agri-tech innovators makes it possible to introduce AI monitoring and precision farming methods that improve resource use. Educating consumers on resilient food options helps strengthen demand and loyalty. At the same time, expanding into regions most affected by climate change opens up new growth opportunities while supporting long-term food security.
Functional Nutrition
135
%
8.0
Insights
What's happening globally?
The functional nutrition market is growing rapidly as consumers look for food and beverages that deliver more than basic nutrition. Products with added benefits, such as prebiotics, bioactive ingredients and gut health boosters, are driving demand. Large brands are expanding into functional beverages, while innovation is spreading across categories from snacks to supplements.
What does this mean for the industry?
Health and wellness are becoming decisive factors in consumer choice. This shift pushes manufacturers to reformulate products, suppliers to provide high quality functional ingredients and retailers to expand their assortments. Investors increasingly view companies in this space as future growth leaders, while regulators are tightening standards to ensure both health claims and product integrity are reliable.
What are the key strategic actions?
Companies should invest in R&D for functional ingredients, build partnerships with specialized suppliers and use consumer education to strengthen trust and brand loyalty. Expanding into new product categories and geographic markets can capture emerging demand, while digital channels create opportunities for direct engagement with health conscious consumers.
Functional Beverage
81
%
7.0
Insights
What's happening globally?
The functional beverage market is expanding quickly as consumers seek drinks that deliver more than refreshment. From prebiotic sodas and hydration boosters to energy drinks with added protein or cognitive enhancers, companies are blending health benefits with traditional beverage formats. Regulatory scrutiny is also shaping the sector, with new rules on caffeine and health claims influencing product innovation and market strategies.
What does this mean for the industry?
For food and beverage players, functional drinks represent one of the fastest-growing and most profitable segments. They allow brands to align with health and wellness trends while appealing to consumers willing to pay premium prices for added value. At the same time, retailers must adapt to shifting product assortments, suppliers face pressure to deliver high quality functional ingredients, and companies are expected to meet evolving standards on labeling and claims.
What are the key strategic actions?
Companies should expand product portfolios with beverages that combine taste and science, invest in partnerships with ingredient specialists to secure supply, and strengthen distribution through direct to consumer and digital channels. Communicating clear health benefits builds trust with consumers, while sustainable packaging and responsible marketing can differentiate brands in a highly competitive market.
Make faster, data-backed decisions with Trendtracker
Stop piecing together scattered reports. See how Trendtracker’s AI turns information overload into instant, actionable clarity for energy strategists.
Food & Beverage industry trends 2025 and beyond
The insurance industry in 2025 faces rising pressure from climate risk, demographic shifts, and new regulation. Natural catastrophes and secondary perils are driving higher losses, while the protection gap is widening as affordability challenges leave more households and businesses underinsured. At the same time, frameworks such as the EU CSRD sustainability reporting rules and supervisory stress testing are reshaping how insurers manage capital, resilience, and disclosures.
On the digital front, artificial intelligence (AI) is moving from pilots to scale under stricter rules like the EU AI Act, while cyber insurance struggles with systemic risk despite stabilizing prices. Distribution is shifting into ecosystems and embedded insurance, where coverage is offered at the point of need.
Insurers that adapt to these insurance industry trends will move beyond risk transfer toward delivering resilience, transparency, and trust — turning today’s pressures into tomorrow’s competitive edge.
Climate & Sustainable Production
Extreme weather, resource scarcity, and new consumer expectations are reshaping how food is produced. The sector is moving from efficiency-focused operations toward resilience, circularity, and low-carbon innovation.
Rising Climate Pressures Driving Resilient Food Systems
Today’s landscape
Food producers are under increasing strain from climate disruptions, such as droughts, floods, and shifting growing zones. Supply chains are being forced to adapt, with resilience now seen as a strategic priority rather than an environmental add-on.
The road ahead
Companies will need to invest in climate-resilient crops, localized sourcing, and regenerative practices. These shifts will redefine competitiveness as governments tighten sustainability standards and global buyers prioritize low-risk suppliers.
PESTLE: Environmental (Env), Political/Legal (P/L), Economic (Econ)
Horizon: Mid- to long-term (5–15y)
Strategic action: Build partnerships with suppliers and governments to enhance regional food security and reduce climate exposure across value chains.
Functional Nutrition Meets Preventive Health Demand
Today’s landscape
Consumers are increasingly linking food to health outcomes. Demand is rising for products that address immunity, gut health, and mental wellbeing—particularly among aging and post-pandemic populations.
The road ahead
Reinsurers warn that 2025 carries a non-trivial chance of a $300B loss year. As capital tightens and volatility persists, pricing and capacity will continue Food companies are blurring lines with healthcare, developing functional ingredients and personalized nutrition solutions. Those able to integrate scientific validation and transparent labeling will build stronger brand trust.
PESTLE: Social (S), Technological (Tech), Economic (Econ)
Horizon: Near- to mid-term (0–5y)
Strategic action: Invest in R&D collaborations with biotech and nutrition startups, and use data insights to personalize health-oriented offerings.
Lab-Grown Protein Scaling Beyond Niche Markets
Today’s landscape
Costs are expected to fall as bioreactor technology matures and regulation advances. Early adopters will secure market share in sustainable protein while building diversified portfolios that include both plant-based and cultivated options.
The road ahead
Momentum is building for parametric products to integrate with adaptation finance and resilience services. Expect broader uptake in public-sector risk pools, supply-chain protection, and mid-market portfolios, where affordability and speed are critical. Over time, parametric insurance will shift from being a complement to becoming a core element of resilience strategy.
PESTLE: Technological (Tech), Environmental (Env), Economic (Econ)
Horizon: Mid-term (5–10y)
Strategic action: Strengthen partnerships across tech, agriculture, and retail to scale production and navigate emerging regulatory frameworks.
Rising trends
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Climate-Resilient Food
1400
%
4.8
Past year
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is happening globally?
Food systems worldwide are under growing pressure from climate change. Droughts, floods and rising temperatures are disrupting supply stability. In response, governments, researchers and businesses are investing in climate-resilient crops, precision farming techniques and AI-driven monitoring systems. From the adoption of millet and quinoa to genome-edited varieties, the focus is on safeguarding food production while reducing environmental impact.
What is happening in the industry?
The functional nutrition market is growing rapidly as consumers look for food and beverages that deliver more than basic nutrition. Products with added benefits, such as prebiotics, bioactive ingredients and gut health boosters, are driving demand. Large brands are expanding into functional beverages, while innovation is spreading across categories from snacks to supplements.
What are some emerging use cases of this trend?
What is the impact of this on our industry?
- For the food and beverage sector, climate resilience is becoming a core requirement. Supply chains need to adapt by integrating climate-smart crops and sustainable practices to ensure long-term stability. Consumers are demanding products that are both sustainable and health oriented, while investors and regulators are increasing their expectations for transparency on environmental impact. Companies that do not respond to these shifts risk losing market trust, facing stricter regulations and experiencing operational disruptions.
What are the opportunities for this?
What are the risks related to this?
What are the key strategic actions we could take based on this?
Companies can act by investing in climate-resilient crops and advanced food technologies that strengthen production efficiency and secure yields despite climate variability. Collaboration with agri-tech innovators makes it possible to introduce AI monitoring and precision farming methods that improve resource use. Educating consumers on resilient food options helps strengthen demand and loyalty. At the same time, expanding into regions most affected by climate change opens up new growth opportunities while supporting long-term food security.
What are the potential scenarios?
What's the outcome of a Porter’s Five Forces Analysis
Functional Nutrition
476
%
7.3
Past year
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is happening globally?
The functional nutrition market is growing rapidly as consumers look for food and beverages that deliver more than basic nutrition. Products with added benefits, such as prebiotics, bioactive ingredients and gut health boosters, are driving demand. Large brands are expanding into functional beverages, while innovation is spreading across categories from snacks to supplements.
What is happening in the industry?
What are some emerging use cases of this trend?
What is the impact of this on our industry?
Health and wellness are becoming decisive factors in consumer choice. This shift pushes manufacturers to reformulate products, suppliers to provide high quality functional ingredients and retailers to expand their assortments. Investors increasingly view companies in this space as future growth leaders, while regulators are tightening standards to ensure both health claims and product integrity are reliable.
What are the opportunities for this?
What are the risks related to this?
What are the key strategic actions we could take based on this?
Companies should invest in R&D for functional ingredients, build partnerships with specialized suppliers and use consumer education to strengthen trust and brand loyalty. Expanding into new product categories and geographic markets can capture emerging demand, while digital channels create opportunities for direct engagement with health conscious consumers.
What are the potential scenarios?
What's the outcome of a Porter’s Five Forces Analysis
Lab-grown Protein
68
%
3.8
Past year
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is happening globally?
Lab-grown protein is moving from experimental labs to market-ready solutions, powered by technological advances and shifting consumer preferences toward sustainability and ethical food choices. Countries like Singapore are leading in regulatory approvals, while biotech firms and food companies are forming partnerships to accelerate production. Although cultural perceptions and regulatory hurdles still limit adoption in some regions, the trajectory points to lab-grown protein becoming a viable alternative to traditional meat.
What is happening in the industry?
What are some emerging use cases of this trend?
What is the impact of this on our industry?
For the food and beverage sector, cultivated proteins open the door to a new category that could redefine supply chains and product portfolios. By offering an alternative to resource-intensive livestock production, companies can reduce exposure to commodity price fluctuations and align with sustainability commitments. At the same time, acceptance varies widely across markets, requiring careful positioning, education and regulatory engagement.
What are the opportunities for this?
What are the risks related to this?
What are the key strategic actions we could take based on this?
Food companies should explore partnerships with biotech innovators to scale production, invest in local facilities to strengthen regulatory compliance and supply security, and integrate cultivated proteins into sustainable product lines. Educating consumers about health and environmental benefits will be essential for building trust and loyalty. Those who succeed will gain an edge in shaping the next era of protein innovation.
What are the potential scenarios?
What's the outcome of a Porter’s Five Forces Analysis
You’re seeing a preview. Ready to dive deeper with our experts?
What’s hidden could shape your strategy.
Supply Chain Transformation & Food Security
Volatility in energy prices, logistics disruptions, and geopolitical tensions are redefining global food flows. Transparency, traceability, and risk management are now central to maintaining food system stability.
AI-Powered Traceability Rebuilding Trust in Food Supply Chains
Today’s landscape
Scandals around food fraud, contamination, and carbon labeling are driving the need for verifiable transparency. AI and blockchain are emerging as essential tools for tracking origin, safety, and sustainability metrics across complex supply networks.
The road ahead
Companies that digitize traceability will improve crisis response and compliance while gaining a competitive advantage with data-driven brand credibility.
PESTLE: Technological (Tech), Political/Legal (P/L), Social (S)
Horizon: Near-term (0–5y)
Strategic action: Deploy digital ledger systems and AI-enabled monitoring to verify sourcing claims and anticipate risks before disruptions occur.
Automation and Robotics Transforming Food Processing Efficiency
Cyber premiums are softening as controls improve, yet catastrophic systemic events remain largely uninsurable.
Today’s landscape
Conflicts, export bans, and trade policy shifts are destabilizing global food flows. Import-dependent regions face rising prices and shortages, forcing companies to rethink sourcing and logistics.
The road ahead
Food multinationals will localize production, diversify supplier bases, and explore alternative shipping routes to secure continuity. Those that anticipate geopolitical risks will capture opportunities in regional self-sufficiency initiatives.
PESTLE: Political/Legal (P/L), Economic (Econ), Environmental (Env)
Horizon: Mid-term (5–10y)
Strategic action: Invest in scenario modeling and risk dashboards to evaluate geopolitical exposure and ensure resilient sourcing strategies.
Embedded & ecosystem distribution
Today’s landscape
Labor shortages and rising costs are accelerating automation in food processing, packaging, and logistics. Robots and AI-driven quality control are improving consistency and safety standards.
The road ahead
Automation will expand into adaptive manufacturing, enabling real-time response to demand and reducing energy waste. This will reshape workforce structures and open opportunities for high-skilled jobs in operations and analytics.
PESTLE: Technological (Tech), Economic (Econ), Social (S)
Horizon: Near-term (0–3y)
Strategic action: Combine automation with workforce reskilling programs to boost operational agility and sustainability in production lines.
Rising trends
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Lab-grown Protein
1400
%
4.8
Past year
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is happening globally?
Lab-grown protein is moving from experimental labs to market-ready solutions, powered by technological advances and shifting consumer preferences toward sustainability and ethical food choices. Countries like Singapore are leading in regulatory approvals, while biotech firms and food companies are forming partnerships to accelerate production. Although cultural perceptions and regulatory hurdles still limit adoption in some regions, the trajectory points to lab-grown protein becoming a viable alternative to traditional meat.
What is happening in the industry?
What are some emerging use cases of this trend?
You’re seeing a preview. Ready to dive deeper with our experts?
What’s hidden could shape your strategy.
Consumer Shifts & Brand Reinvention
The modern food consumer is more informed, more demanding, and more connected than ever. They expect transparency, personalization, and purpose from the brands they buy. Food and beverage companies are rethinking how they communicate value, build trust, and innovate for evolving lifestyles.
Health-Conscious Consumers Redefining Brand Loyalty
Aging populations are driving insurers to combine protection, savings, and services into holistic health-wealth models.
Today’s landscape
The Geneva Association and other industry bodies highlight a shift toward integrated strategies for longevity. Insurers are moving beyond the traditional divide between life and health to create bundled approaches that address longer lifespans, retirement adequacy, and wellness.
The road ahead
Hybrid products that merge wellness and income protection, decumulation advice, and service-led engagement are set to expand. Strong data governance will be essential as personalization deepens, with health outcomes and prevention becoming key differentiators.
PESTLE: Social (S), Economic (Econ), Technological (T)
Horizon: Mid-term (2–5y)
Strategic action: Explore — prototype longevity bundles for pre- and post-retirees with measurable health outcomes.
Macro/geopolitical resilience under supervisory stress testing
Supervisory stress testing is expanding as a regulatory force, pushing insurers to prove resilience under harsher macro, climate, and geopolitical scenarios.
Today’s landscape
EIOPA’s 2024 stress test assessed large EU groups, flagging gaps in scenario modeling and data lineage. National supervisors are echoing these findings, broadening expectations beyond solvency into liquidity, climate transition, and geopolitical shocks. While firms treat stress tests as compliance, supervisors are increasingly insisting that results feed directly into risk and capital planning.
The road ahead
Stress testing will not create new products or revenue streams, but it will shape how insurers deploy capital, buy reinsurance, and justify resilience to regulators and investors. Boards will need to treat supervisory scenarios as part of strategic planning, not just reporting. Those that use them to sharpen resilience and communicate credibility may secure an edge in stakeholder trust.
PESTLE: Political/Legal (P/L), Economic (Econ)
Horizon: Near-term (0–2y)
Strategic action: Incorporate — embed supervisory stress-test scenarios into capital allocation and reinsurance strategy, using results to inform board-level resilience narratives.
Sustainability disclosures under CSRD (Corporate Sustainability Reporting Directive)
The EU’s new reporting regime is embedding sustainability data into insurer disclosures — and gradually into underwriting and investment decisions.
Today’s landscape
Insurers across the EU published their first CSRD reports in 2025, including transition plans and financed emissions. While progress is visible, insured-emissions data remains the toughest gap. Ongoing adjustments to the CSRD may reduce reporting requirements for SMEs, which could limit data availability for risk assessments and underwriting.
The road ahead
Disclosures will move beyond compliance. Supervisors and investors will expect insurers to connect CSRD data to how they select risks, price policies, and manage investments. Templates and thresholds will evolve, but the direction is clear: sustainability data is becoming a factor in underwriting legitimacy and capital allocation.
PESTLE: Legal (L), Environmental (E), Economic (Econ)
Horizon: Near-term (0–2y)
Strategic action: Recognize — define how CSRD metrics such as transition plans and emissions data shape both underwriting criteria and investment stewardship.
Rising trends
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Geopolictics
1400
%
4.8
Past year
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
What is happening globally?
- The rise in natural disasters is pushing global insurance premiums, especially for catastrophe coverage, to new heights. Insurers are increasingly adopting AI and data analytics to enhance predictive accuracy and financial resilience against these events, thereby improving customer experiences.
- Insurers are turning to parametric insurance to address the expanding coverage gap, particularly for unpredictable events like tsunamis. This development may improve financial security for policyholders by offering more tailored and prompt payouts.
- The cost of insuring against natural disasters continues to surge, with insurance carriers using advanced modeling tools, such as catastrophe bonds, to hedge risks. This trend underscores the industry's ongoing effort to maintain stability amid increasing disasters.
- Collaboration between the public and private sectors is becoming essential to address the growing protection gap in disaster insurance. Initiatives like risk pooling and parametric solutions aim to enhance resilience against catastrophic losses.
- The frequency and impact of natural disasters have intensified, necessitating innovative approaches to risk management. AI-powered tools are revolutionizing claims processing, enabling insurers to handle claims more efficiently and satisfy customer expectations.
- Regulatory frameworks are evolving to support more sustainable insurance solutions as traditional methods become financially untenable. Governments and insurers are taking steps to address climate-related risks, ensuring long-term viability for both businesses and policyholders.
What is happening in the industry?
What are some emerging use cases of this trend?
You’re seeing a preview. Ready to dive deeper with our experts?
What’s hidden could shape your strategy.