Why this role matters
- You define how Trendtracker is positioned in the market—its voice, value, and differentiation.
- Your work crafts the narratives shaping how customers understand and experience the platform.
- You drive go-to-market strategy and launches that reach the right audiences and bridge product, marketing, and sales to create seamless journeys from awareness to adoption.
- You influence user growth, product–market fit, and long-term success.
Your north star KPI
Position Trendtracker clearly and compellingly in the market and fuel growth through strong messaging, launches, and product-to-market alignment.
How you’ll contribute
- You turn the roadmap, new features, and product vision into clear, compelling messaging and assets—pitch decks, one-pagers, demo scripts, knowledge-base articles, videos, and more. You translate complex and AI-driven concepts into accessible content for diverse audiences.
- You lead and execute go-to-market launches including internal enablement, customer communication, and user education. You work closely with sales and outbound teams to develop narratives for pitches, onboarding, and strategic accounts.
- You gather customer, market, and sales insights to refine positioning, pricing, messaging, and roadmap priorities. You monitor the competitive landscape and support competitive analysis, battle cards, and ROI storytelling.
- You collaborate across product, engineering, marketing, sales, and customer success to ensure a unified narrative and track adoption, engagement, awareness, conversions, and the impact of product marketing initiatives.
What we’re looking for
- You have native-level or impeccable English writing skills and can create clear, concise, persuasive messaging for global audiences.
- You bring hands-on experience marketing enterprise SaaS with understanding of complex buying cycles and multi-stakeholder environments.
- You have 2–5 years of experience in product marketing, B2B SaaS marketing, or related fields.
- You think strategically and analytically—able to understand markets, customers, competition, and data and turn insights into action.
- You excel at storytelling for technical, business, and executive audiences.
- You have experience working cross-functionally with product managers, engineers, sales, and marketing.
- You bring creativity for campaigns, assets, and content, plus strong project-management skills in a dynamic environment. Additional languages such as Dutch are a plus.
Nice-to-haves
Experience marketing to U.S. audiences, familiarity with AI or data products, knowledge of analytics tools, and curiosity for trends, innovation, and strategic intelligence.
Working at Trendtracker
- You are at the center of product and market—shaping how our AI platform is understood and adopted globally.
- You have real impact from day one as your messaging, positioning, and launches influence growth and customer success.
- You thrive in a dynamic, high-energy startup collaborating across teams and helping build go-to-market strategy.
- You work on a cutting-edge AI platform with global reach, helping organizations anticipate what’s next.
- You grow with the company, taking on increasing responsibility and influence as we scale.